mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Attention%20Versus%20Effectiveness%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-baa-exps-nov19-serta%0A%0ASerta%20Simmons%20Bedding%20discussed%20the%20critical%20measures%20to%20watch%20and%20how%20to%20think%20about%20your%20media%20plan%20differently%20to%20increase%20attention%20to%20your%20brand%20and%20maximize%20the%20customer%20experience.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A