mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Fever%20of%20Fandom%3A%20Leveraging%20the%20Superfan%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-mult-mar20-iwgroup%0A%0ADelmus%20Credle%2C%20head%20of%20strategy%20at%20IW%20Group%2C%20explored%20the%20underlying%20motivations%20and%20behaviors%20of%20fans%20to%20understand%20how%20an%20average%20consumer%20becomes%20a%20super-fan%20and%20how%20brands%20can%20apply%20lessons%20from%20this%20fan-first%20view%20to%20their%20own%20marketing%20efforts.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A