mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Activating%20a%20Purpose%20Program%20Playbook%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2021-04-activating-a-purpose-program-playbook%0A%0AFor%20purpose%20to%20resonate%20as%20real%2C%20endure%20over%20time%2C%20and%20yield%20results%2C%20it%20must%20start%20deep%20within%20an%20organization%2C%20from%20the%20beliefs%20of%20employees%20and%20the%20manifestation%20of%20an%20engaged%20corporate%20culture%20to%20the%20tangible%20benefits%20delivered%20by%20products%20or%20services.%20Purpose%20must%20also%20be%20the%20key%20criterion%20by%20which%20a%20company%20assesses%20all%20its%20actions%20and%20consequences%20for%20every%20stakeholder.%20Activating%20a%20Purpose%20Program%2C%20a%20new%20playbook%20from%20the%20ANA%20Center%20for%20Brand%20Purpose%2C%20provides%20the%20guidance%20marketers%20need%20to%20create%20meaningful%20and%20purposeful%20marketing%20initiatives.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A