mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Leveraging%20Influencers%20to%20Advance%20Brand%20Purpose%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-leveraging-influencers%0A%0AWhen%20brands%20turn%20to%20influencers%20to%20promote%20their%20products%20and%20services%2C%20they%20know%20how%20important%20it%20is%20to%20find%20ones%20who%20share%20a%20natural%20affinity%20with%20them%3B%20this%20is%20perhaps%20even%20more%20true%20when%20the%20brand%20turns%20to%20the%20influencer%20not%20just%20for%20a%20review%20of%20their%20wares%2C%20but%20as%20a%20partner%20in%20advancing%20a%20brand%20purpose.%20In%20these%20cases%2C%20even%20a%20hint%20of%20inauthenticity%20can%20poison%20the%20effort.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A