mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20USING%20FAMILAR%20DATA%20TO%20ERASE%20TRANSFORMATION%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshowvideo%2Fid%2Fv-lf-mdt-apr21-usps%0A%0ADiving%20into%20unfamiliar%20lines%20of%20business%20can%20be%20challenging%20for%20an%20established%20brand%20--%20particularly%20when%20that%20line%20of%20business%20has%20traditionally%20been%20a%20competitor%20to%20the%20Brand%E2%80%99s%20core%20product%20line.%20For%20the%20Postal%20Service%2C%20digital%20marking%20channels%20were%20long%20perceived%20as%20a%20threat%20to%20Direct%20Mail%20advertising.%20Developing%20digital%20channels%20was%20viewed%20as%20antithetical%20to%20mail%20itself%20by%20both%20the%20Postal%20Service%20and%20customers%20who%20relied%20primarily%20on%20Direct%20Mail%20as%20a%20marketing%20channel.%20With%20the%20development%20of%20the%20Postal%20Service%E2%80%99s%20Informed%20Delivery%20feature%2C%20metrics%20for%20success%20had%20to%20be%20carefully%20selected%20%E2%80%93%20and%20shared%20%E2%80%93%20to%20resonate%20with%20concepts%20of%20success%20for%20existing%20products.%20This%20talk%20will%20discuss%20establishing%20existing%20measures%20for%20success%20and%20the%20evolution%20of%20those%20metrics%20to%20be%20in%20line%20with%20expectations%20for%20new%20products.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A