mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Winning%20in%20a%20Sea%20of%20Sameness%3A%20Building%20a%20Stand-Out%20Brand%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-dsoc-jun21-voodoo-ranger%0A%0AIn%20this%20session%2C%20the%20team%20at%20New%20Belgium%20outlined%20how%20they%20turned%20a%20cartoon%20from%20their%20six-pack%20packaging%20into%20a%20social%20media%20spokescreature%20who%20builds%20loyal%20relationships%20with%20beer%20drinkers%2C%20regularly%20goes%20viral%2C%20and%20has%20drastically%20improved%20the%20brewery%E2%80%99s%20overall%20sales.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A