mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Less%20Isn%27t%20Always%20More%3A%20Unleashing%20the%20Potential%20of%20Longer-Form%20Video%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2021-09-dsoc-sep21-pampers%0A%0AWhile%20a%20focus%20on%20efficiency%20has%20condensed%20video%20lengths%20from%20%3A30%20to%20%3A15%20to%20%3A06%2C%20there%20is%20still%20an%20important%20role%20for%20stories%20that%20take%20a%20bit%20longer%20to%20play%20out.%20%20Join%20P%26G%2FPampers%20and%20McKinney%20to%20learn%20what%20happens%20when%20you%20develop%20video%20with%20an%20eye%20toward%20true%20engagement%20vs.%20total%20impressions.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A