mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Taking%20a%20Fresh%20Look%20at%20ROAS%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkp-2022-03-customer-portfolios-fresh-look-roas%0A%0AReturn%20on%20Ad%20Spend%2C%20or%20ROAS%2C%20is%20a%20common%20metric%20to%20measure%20campaign%20performance%2C%20especially%20in%20direct%20mail%20campaigns.%20This%20metric%20is%20easy%20to%20calculate%2C%20easy%20to%20explain%2C%20and%20resonates%20across%20stakeholder.%20However%2C%20brands%20who%20are%20truly%20focused%20on%20their%20customers%20should%20move%20away%20from%20ROAS.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A