mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Why%20B2B%20Brands%20Need%20to%20Embrace%20Buyer%20Intent%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2022-04-b2b-buyers-intent%0A%0AThroughout%20my%2025%20years%20of%20working%20in%20sales%20and%20marketing%2C%20I%E2%80%99ve%20seen%20significant%20growth%20in%20new%20technologies%20to%20help%20sellers%20and%20marketers%20do%20their%20jobs%20more%20effectively.%20Digital%20engagement%20tools%20are%20why%20the%20lines%20between%20field%20sales%20and%20inside%20sales%20have%20been%20blurring%20over%20the%20last%20several%20years%20%E2%80%94%20a%20development%20that%20has%20been%20only%20heightened%20by%20post-pandemic%20realities.%20And%20those%20tools%20are%20why%20the%20lines%20continue%20to%20be%20blurred%20between%20B2B%20and%20B2C%20marketing.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A