mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Innovations%20in%20Marketing%20Mix%20Modeling%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2022-04-analytics-apr22-colgate-palmolive%0A%0AIn%20recent%20years%2C%20marketing%20mix%20modeling%20%28MMM%29%20had%20come%20to%20be%20seen%20as%20slow%20and%20backwards%3B%20recent%20innovations%2C%20however%2C%20are%20allowing%20the%20approach%20to%20yield%20clearer%20insights%2C%20operate%20more%20quickly%2C%20and%20illuminate%20the%20long-term%20effects%20of%20advertising%20on%20brands%20as%20well%20as%20on%20sales.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A