mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Twitch%2C%20Esports%2C%20and%20Gummy%20Worms%3A%20How%20a%20Candy%20Brand%20Won%20Over%20Generation%20Z%20Gamers%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fcs-2022-04-reggie-ferrara-candy-microsoft-xbox-40699870%0A%0ACapitalizing%20on%20Xbox%E2%80%99s%2020th%20anniversary%20to%20connect%20with%20generation%20Z%20consumers%2C%20Ferrara%20Candy%20Company%20created%20a%20custom%20Xbox%20console%20giveaway%2C%20an%20esports%20league%2C%20and%20special%20game%20packaging%20to%20sell%20its%20popular%20Worms%20product%2C%20using%20Twitch%20influencers%20to%20help%20carry%20the%20message%20and%20drive%20engagement.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A