mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%206%20Marketing%20Leaders%20on%20How%20to%20Better%20Understand%20Your%20Consumer%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2022-06-better-understand-consumer%0A%0ABeing%20%22consumer-obsessed%22%20isn%27t%20a%20new%20idea%20for%20marketers.%20We%20are%20living%20in%20an%20age%20where%20data%20is%20used%20to%20refine%20targeting%2C%20and%20marketers%20target%20products%20and%20services%20to%20different%20demographics%20by%20tailoring%20messages%20%28and%20how%20those%20messages%20are%20received%29.%20However%2C%20to%20do%20this%20successfully%2C%20consumer%20demographics%20need%20to%20be%20understood%20beyond%20shallow%20and%20superficial%20narratives.%0D%0A%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A