mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20the%20ANA%E2%80%99s%20Marketer-Led%20Initiative%20Is%20Progressing%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2022-07-cmm-initiative-update%0A%0AThe%20ANA%E2%80%99s%20Cross%20Media%20Measurement%20%28CMM%29%20Initiative%20has%20made%20extensive%20progress%20over%20the%20past%20year%2C%20entering%20a%20pivotal%20%E2%80%93%20and%20exciting%20%E2%80%93%20stage.%20In%202021%2C%20the%20ANA%20began%20building%20the%20framework%20to%20answer%20a%20critical%20marketer%20knowledge%20gap.%20Now%2C%20with%20the%20foundation%20and%20planning%20complete%2C%20the%20ANA%E2%80%99s%20marketer-led%20initiative%20is%20focused%20on%20testing%2C%20developing%2C%20and%20optimizing.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A