mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Reducing%20Customer%20Acquisition%20Costs%20Comes%20Down%20to%20Zero-Party%20Data%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2022-09-zero-party-data%0A%0ACustomer%20acquisition%20costs%20are%20growing.%20Some%20have%20estimated%20that%20it%20costs%20five%20times%20more%20to%20acquire%20a%20new%20customer%20than%20it%20does%20to%20retain%20an%20existing%20one%2C%20as%20reported%20by%20Forbes.%20With%20big%20changes%20on%20the%20horizon%20such%20as%20the%20deprecation%20of%20third-party%20cookies%20and%20a%20possible%20economic%20slowdown%2C%20marketers%20are%20trying%20to%20determine%20smarter%20and%20more%20efficient%20ways%20to%20acquire%20and%20keep%20customers.%20%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A