mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Real%20Ways%20to%20Deliver%20ROI%20with%20Data%20Enrichment%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2022-09-data-enrichment%0A%0AThe%20modern%20marketer%E2%80%99s%20job%20now%20extends%20beyond%20eye-catching%20creative%2C%20impression%20volume%2C%20and%20engagement%20metrics.%20Marketing%20teams%20must%20define%20customer%20bases%20with%20the%20highest%20lifetime%20value%20%E2%80%94%20and%20then%20deliver%20those%20audiences%20at%20appropriately%20scaled%20acquisition%20and%20retention%20costs.%20As%20the%20ad%20industry%20looks%20for%20ways%20to%20maximize%20the%20use%20of%20data%20and%20audience%20insights%20amid%20cookie%20deprecation%2C%20data%20enrichment%20is%20moving%20to%20the%20forefront.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A