mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Enhancing%20App%20Relevance%20with%20Media%20and%20Personalized%20Experiences%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2022-10-app-relevance%0A%0AThe%20average%20U.S.%20consumer%20has%20approximately%2055%20apps%20installed%20on%20their%20smartphone%2C%20according%20to%20T-Mobile%20Advertising%20Solutions.%20But%20how%20many%20of%20those%20apps%20are%20they%20actively%20engaging%20with%3F%20For%20too%20long%2C%20mobile%20marketers%20have%20focused%20solely%20on%20raw%20app%20install%20counts%20as%20their%20primary%20measure%20of%20success.%20But%20it%E2%80%99s%20time%20the%20industry%20at%20large%20started%20paying%20closer%20attention%20to%20what%20happens%20after%20the%20install.%20%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A