mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Hurdles%20Facing%20MRC%20Outcomes%20and%20Data%20Quality%20Standards%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2023-01-data-quality-metrics%0A%0AWhen%20we%20think%20about%20media%20metrics%2C%20the%20industry%20has%20created%20a%20measurement%20buffet.%20For%20example%2C%20it%20wasn%E2%80%99t%20long%20ago%20that%20Nielsen%20was%20the%20standard%20delivery%20measurement%20for%20TV.%20Today%20we%20have%20Comscore%2C%20TVision%2C%20and%20iSpot%2C%20among%20others.%20Media%20agencies%20and%20brands%20can%20choose%20delivery%20metrics%20with%20ratings%20or%20impressions%3B%20consumer%20metrics%20via%20attention%20or%20engagement.%20This%20environment%20of%20non-standardized%20media%20metrics%20leads%20to%20a%20lot%20of%20choice%20%E2%80%93%20and%20a%20lot%20of%20confusion.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A