mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Back%20to%20the%20Future%3A%20Big%20Data%20%3C%20Small%20Data%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2023-02-eec-feb23-asics-digital%0A%0AIs%20there%20such%20a%20thing%20as%20too%20much%20data%3F%20The%20answer%20is%20YES.%20The%20days%20of%20collecting%20anything%20and%20everything%20are%20behind%20us.%20In%20this%20session%2C%20learn%20why%20focusing%20on%20big%20data%20is%20a%20losing%20game%20and%20why%20you%20should%20start%20thinking%20small.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A