mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Understanding%20CTV%20Attribution%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2023-03-ctv-attribution%0A%0AOver%20the%20years%2C%20advertisers%20have%20had%20to%20rely%20on%20a%20combination%20of%20faith%20and%20indirect%20measurement%20to%20infer%20that%20their%20advertising%20on%20broadcast%20and%20CTV%20works.%20However%2C%20as%20CTV%20advertising%20has%20gained%20momentum%2C%20conversations%20around%20attribution%20and%20measurement%20have%20become%20front%20of%20mind%20to%20better%20understand%20how%20it%20all%20works%20and%20which%20ads%20drive%20real%20business%20outcomes.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A