mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Driving%20Creative%20Breakthrough%20for%20B2B%20Brands%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshowvideo%2Fid%2Fsv-2022-12-b2b-dec22v-nbcuniversal%0A%0AThe%20best%20B2B%20creative%20follows%20the%20same%20principles%20as%20the%20best%20B2C%20creative%3B%20it%20persuades%2C%20informs%2C%20and%20most%20importantly%2C%20entertains.%20This%20session%20with%20NBCUniversal%20takes%20an%20insights%20and%20data%20driven%20approach%20to%20highlight%20principles%20B2B%20marketers%20should%20follow%20to%20ensure%20their%20creative%20breaks%20through%20the%20clutter.%20%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A