mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Right-Sizing%20the%20Funnel%20for%20Balanced%20Marketing%20Success%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2023-05-meas-may23-marketbridge%0A%0AAndy%20Hasselwander%2C%20chief%20analytics%20officer%20at%20MarketBridge%2C%20highlighted%20the%20best%20way%20to%20measure%20the%20effectiveness%20of%20upper%20funnel%20tactics%20using%20econometric%20approaches%20like%20marketing%20mix%20modeling%20%28MMM%29%2C%20and%20why%20brand%20investment%20takes%20time%20to%20show%20up%20and%20produce%20long-term%20impact.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A