mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Are%20B2B%20and%20B2C%20Marketing%20and%20Brand%20Evolution%20Really%20Different%3F%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2023-10-anc-oct23-becton-dickinson%0A%0AThe%20principles%20of%20marketing%2C%20technically%2C%20are%20no%20different%20for%20B2C%20and%20B2B%20customers.%20Tony%20Ezell%2C%20EVP%20and%20president%20of%20North%20America%20and%20CMO%20at%20BD%2C%20a%20global%20medical%20technology%20company%2C%20shared%20why%20he%20believes%20B2B%20brands%20must%20continue%20to%20drive%20an%20integrated%20brand%20architecture%20strategy%20to%20drive%20growth.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A