mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20Retailers%20Can%20Make%20Better%20Connections%20with%20More%20Shoppers%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2023-11-retail-shoppers%0A%0AThe%20weeks%20leading%20up%20to%20the%20holidays%20can%20be%20stressful%20for%20retail%20marketers%20desperate%20to%20hit%20their%20goals%2C%20and%20that%20can%20lead%20many%20to%20throw%20good%20money%20after%20bad%20tactics%20to%20gain%20some%20quick%20traction.%20A%20common%20example%20is%20the%20focus%20on%20reach.%20Too%20many%20retail%20marketers%20focus%20on%20acquiring%20customer%20contact%20information%20%28usually%20email%20addresses%29%20to%20get%20in%20front%20of%20net%20new%20shoppers%20and%20hit%20acquisition%20goals%20without%20any%20focus%20on%20the%20relevant%20data%20that%20can%20help%20them%20turn%20those%20email%20addresses%20%28read%3A%20shoppers%29%20into%20first-time%20buyers.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A