mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Greenwashing%2C%20And%20How%20to%20Avoid%20It%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-04-greenwashing-avoidance%0A%0AGreenwashing%20is%20advertising%20that%20carries%20misleading%20environmental%20claims%2C%20and%20it%20is%20a%20serious%20issue.%20An%20issue%20that%20could%20damage%20public%20trust%20in%20the%20genuine%20sustainable%20claims%20that%20brands%20make.%20It%20is%20essential%20that%2C%20as%20an%20industry%2C%20we%20promote%20our%20clients%20in%20totally%20open%2C%20honest%2C%20and%20transparent%20ways%20so%20that%20we%20can%20preserve%20the%20public%E2%80%99s%20trust%20in%20our%20work.%20Greenwashing%20not%20only%20erodes%20trust%20towards%20advertising%20%28thus%2C%20reducing%20overall%20advertising%20effectiveness%29%20but%20could%20even%20discourage%20companies%20from%20promoting%20their%20green%20initiatives%2C%20in%20fear%20of%20being%20labelled%20%E2%80%9Cgreenwashers.%E2%80%9D%20This%20is%20a%20topic%20that%20we%20need%20to%20get%20right.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A