mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Why%20Sacrificing%20Channel%20Expertise%20Can%20Lead%20to%20a%20Vicious%20Cycle%20of%20Diminished%20Performance%20%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2025-03-channel-expertise%0A%0AThe%20conversation%20between%20CMOs%20and%20CFOs%20has%20become%20increasingly%20focused%20on%20cost%20efficiency.%20Faced%20with%20rising%20scrutiny%20on%20budgets%2C%20many%20CFOs%20are%20questioning%20the%20value%20of%20maintaining%20multiple%20specialized%20agencies%20and%20advocating%20for%20consolidation%20to%20reduce%20fees.%20For%20CMOs%2C%20this%20creates%20a%20dilemma%3A%20How%20can%20they%20justify%20the%20need%20for%20channel%20expertise%20when%20every%20dollar%20is%20being%20watched%3F%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A