mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Leveraging%20a%20Data%20Clean%20Room%20to%20Increase%20Customers%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fcs-2025-08-mma-standard-bank-14450%0A%0AStandard%20Bank%20wished%20to%20drive%20new%20credit%20card%20sales%20to%20non-existing%20Standard%20Bank%20customers.%20Projected%20lifetime%20value%20of%20customers%20was%20considered%20to%20measure%20the%20campaign%E2%80%99s%20ROI.%20Measuring%20ROI%20had%20previously%20been%20a%20problem%20for%20Standard%20Bank%2C%20as%20reporting%20on%20actual%20sales%20became%20difficult%20due%20to%20POPIA%20compliance.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A