mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Risk%20and%20Opportunity%20of%20In-Store%20and%20Store-Adjacent%20Media%20in%20the%20OOH%20Landscape%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2025-04-ooh-risk-opportunity%0A%0AAs%20in-store%20marketing%20continues%20to%20surge%20alongside%20e-commerce-driven%20retail%20media%20networks%2C%20OOH%20strategists%2C%20planners%2C%20and%20media%20buyers%20are%20increasingly%20challenged%20to%20distinguish%20which%20physical%20retail%20formats%20should%20take%20priority%20in%20their%20portfolios.%20The%20industry%E2%80%99s%20existing%20playbook%20for%20out-of-home%20%28OOH%29%20media%20offers%20a%20useful%20framework%20for%20understanding%20in-store%20and%20store-adjacent%20media%20formats.%20However%2C%20many%20specialized%20format%20marketers%20lack%20clarity%20on%20positioning%20these%20emerging%20media%20opportunities%2C%20creating%20confusion%20and%20inefficiencies%20in%20the%20marketplace.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A