mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Performance%20versus%20Brand%3A%20Can%20Values%20Unlock%20Success%20in%20Both%3F%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2025-04-performance-versus-brand%0A%0AFor%20years%2C%20marketers%20have%20wrangled%20with%20the%20balance%20between%20brand%20and%20performance%20marketing%3B%20between%20building%20long-term%20equity%20and%20driving%20immediate%20conversions.%20Which%20one%20is%20more%20important%3F%20While%20long-term%20customer%20relationships%20are%20critical%2C%20it%20only%20matters%20if%20your%20brand%20has%20the%20revenue%20to%20move%20forward%20today.%20Too%20often%2C%20this%20industry%20conversation%20is%20framed%20as%20an%20either-or%20trade-off.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A