mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20From%20Last-Touch%20to%20Incrementality%3A%20Adobe%E2%80%99s%20Marketing%20Measurement%20Transformation%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fpulse-2025-05-adobe-mktg-measurement%0A%0AAdobe%E2%80%99s%20Lily%20Chiu-Watson%20explained%20how%20her%20annual%20gardening%20process%20%E2%80%94%20reflecting%20on%20past%20results%2C%20planning%20around%20uncontrollable%20variables%2C%20and%20testing%20new%20inputs%20%E2%80%94%20inspired%20how%20Adobe%20approaches%20marketing%20planning%20and%20measurement.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A