mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Ditch%20the%20Scare%20Tactics%20and%20Brand%20Your%20Company%20with%20Optimism%2C%20Instead%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2025-06-b2banc-jun25-palo-alto-networks%0A%0ADuring%20a%20session%20at%20the%20ANA%E2%80%99s%202025%20Masters%20of%20B2B%20Marketing%20Conference%2C%20Palo%20Alto%20Networks%E2%80%99%20Navneet%20Singh%20urged%20marketers%20to%20appeal%20to%20consumers%20with%20optimism%20rather%20than%20scare%20tactics.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A