mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Mutinex%20Discusses%20Building%20Trustworthy%20MMMs%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2025-08-data-aug25-mutinex%0A%0ADuring%20a%20session%20at%20the%202025%20ANA%20Masters%20of%20Data%20Conference%2C%20Mutinex%20discussed%20the%20importance%20of%20building%20trustworthy%20marketing%20mix%20models%20%28MMM%29.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A