mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Shape%20B2B%20Deals%20Early%3A%20Using%20Buyer%20Intent%20to%20Drive%20Business%20Growth%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2025-08-b2b-deals%0A%0AResearch%20shows%20B2B%20buyers%20are%20increasingly%20self-directed.%20In%20fact%2C%2070%20percent%20conduct%20research%20before%20ever%20engaging%20a%20vendor%2C%20according%20to%20Demand%20Gen%20Report%2C%202023.%20Being%20late%20to%20the%20process%20means%20playing%20catch-up.%20To%20increase%20your%20winning%20average%2C%20companies%20need%20to%20show%20up%20earlier.%20That%E2%80%99s%20where%20understanding%20intent%20to%20buy%20becomes%20essential.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A