mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20From%20Brand%20Buzz%20to%20Business%20Impact%3A%20Reframing%20ROI%20to%20Measure%20Influence%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2025-11-moc-1125mst-clarins%0A%0ABy%20reframing%20%22Return%20on%20Investment%22%20as%20%22Return%20on%20Influence%2C%22%20marketers%20can%20better%20connect%20creator%20campaigns%20and%20activations%20to%20real%20business%20outcomes.%20In%20this%20session%2C%20learn%20how%20to%20quantify%20influence%20across%20platforms%2C%20creators%2C%20and%20content%20using%20advanced%20frameworks%20that%20link%20performance%20to%20brand%20health%2C%20conversions%2C%20and%20beyond.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A