mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Attribution%20Is%20Broken%20%E2%80%94%20Here%E2%80%99s%20How%20to%20Fix%20It%20%7C%20On%20Scope%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshowvideo%2Fid%2Fps-2025-11-onscope-boruta-attribution-is-falling-short%0A%0APaul%20Boruta%2C%20founder%20and%20CEO%20at%20Slingwave%2C%20explains%20why%20attribution%20is%20not%20working%20for%20marketers%20and%20shares%20his%20thoughts%20about%20how%20to%20chart%20a%20new%20course%2C%20including%20leaning%20into%20what%20he%20refers%20to%20as%20the%20%E2%80%9Cthree%20pillars%20of%20incrementality.%E2%80%9D%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A