mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Evolution%20of%20DOOH%3A%20From%20USB%20Sticks%20to%20Real-time%20Targeting%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2026-03-dooh-evolution%0A%0AIn%20the%20not-so-distant%20past%2C%20an%20honest%20summary%20of%20digital%20out-of-home%20%28DOOH%29%20advertising%20would%20have%20been%20that%20it%20stretched%20the%20definition%20of%20%E2%80%9Cdigital.%E2%80%9D%20The%20processes%20behind%20making%20an%20ad%20appear%20on%20a%20digital%20billboard%20or%20screen%20were%20decidedly%20manual%20%E2%80%93%20someone%20physically%20plugged%20a%20USB%20stick%20into%20that%20screen%2C%20uploaded%20a%20file%2C%20and%20hoped%20everything%20worked%20as%20planned.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A