mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20Marcus%20Collins%20Helped%20McDonald%27s%20Find%20Its%20Brand%20Truth%20%7C%20On%20Scope%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshowvideo%2Fid%2Fps-2026-04-onscope-marcus-collins-mcdonalds-brand-truth%0A%0AMcDonald%27s%20becomes%20a%20case%20study%20in%20cultural%20strategy%20as%20Dr.%20Marcus%20Collins%20explains%20how%20the%20brand%20uncovered%20its%20core%20truth.%20This%20clip%20from%20the%20On%20Scope%20podcast%20explores%20the%20questions%20and%20experiments%20behind%20modern%20brand%20building%20and%20why%20culture-driven%20marketing%20may%20outperform%20other%20tactics.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A