mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Small%20Projects%20for%20Big%20Wins%3A%20A%20Practical%20Way%20to%20Ship%20Marketing%20Analytics%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2026-04-data-apr26-lily-herron%0A%0ADuring%20the%202026%20ANA%20Masters%20of%20Data%20Conference%2C%20Lily%20Herron%2C%20marketing%20analytics%20manager%20on%20the%20performance%20analytics%20team%20at%20ADT%2C%20argued%20that%20analytics%20teams%20can%20create%20faster%20business%20value%20by%20planning%20and%20delivering%20small%2C%20modular%20data%20projects%20instead%20of%20waiting%20to%20complete%20large%20initiatives.%20She%20outlined%20why%20small%20projects%20reduce%20operational%20friction%2C%20how%20component-based%20planning%20makes%20pivots%20survivable%2C%20and%20a%20four-step%20framework%20to%20connect%20technical%20work%20%28such%20as%20MTA%20and%20MMM%29%20to%20real%20marketing%20operations%20goals.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A