Creative Feedback Checklist for Marketers

You need to give your agency effective — and actionable — feedback on the creative they've just presented. Feedback that's not in the weeds, feedback that's on-brief, feedback that provides clear guidance on moving forward. This checklist excerpted from the ANA's members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational dos and don'ts that will help guide marketers toward achieving this goal.

Need more information on this or other topics? As part of your ANA membership, you have access to the Ask the Expert research service for all your pressing marketing challenges. Submit your request here, and a researcher will be in touch to discuss your deliverable. Not yet a member? Please contact Brian Davidson at or visit to join and learn more.

Click the DOWNLOAD NOW button on the right to view this checklist.


Excerpted from "The Creative Feedback Playbook." Bruno Gralpois, Agency Mania Solutions | ANA. June 2021.