How Long Is a Piece of String? The Challenges and Best Practices in Agency Cost and Time Benchmarking | ANA Topics | ANA

How Long Is a Piece of String? The Challenges and Best Practices in Agency Cost and Time Benchmarking

David Beals, president and chief executive officer of Jones Lundin Beals, Inc., discussed what can and can't be effectively benchmarked and reviewed best practices for benchmarking that are relevant and actionable for client/agency relationships.