Every Baby Is a Gerber Baby: Sparking a Global Dialogue on Inclusion | Effie Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Every Baby Is a Gerber Baby: Sparking a Global Dialogue on Inclusion

To better connect with today’s families, Gerber brought its core brand value — that every baby is a Gerber baby — to life by choosing Lucas Warren, a hero, an icon, and the first baby with Down syndrome to represent the brand.