The Agency Compensation Equalizer
Good music is not determined by the volume control alone. The song, the instrumentation, the speakers, amplifier and EQ, all play a role in what sounds good to each individual listener. This same thought process holds true when reviewing agency compensation. What is best for one brand, in one region, on one project, may not be valuable for anyone else. Simply looking at hourly rates or overall cost, does not guarantee good value for money. In this session, Steven Wales from Decideware will walk through the Agency Compensation Equalizer and demonstrate what any organization can do to maximize the value of their marketing investment.
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