Media Transparency Agreement 2.0

December 4, 2018

Earlier this year, the ANA and Reed Smith LLP released an updated template for media buying agency contracts which can be used by advertisers in developing their own agency agreement. This is an update to the 2016 template and media transparency report. The new template updates the original, which was issued in July 2016 as a supplement to the ANA’s landmark report on media transparency, conducted with K2 Intelligence, and a follow-up report by Ebiquity and FirmDecisions that provided recommendations on achieving media transparency. In this session, we’ll dive into the changes in the agreement and current challenges to media transparency.