New Agency Models in the Age of AI, AR and Blockchain
Emerging technology in marketing is quickly becoming the status quo. In the age of AI, AR and Blockchain how are brands refining their agency rosters? How do they keep from being distracted by the newest "bright shiny object" and bring in the right technology for their brand? In this session, Greg Paull, Principal – R3 shared what top marketers are doing to ready their agency roster for the future of AI, AR and blockchain as well as how they are making sure to get the right fit.
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