Segmenting, Engaging, and Governing Suppliers: Johnson & Johnson’s Multi-Tiered Approach | Event Recaps | All MKC Content | ANA

Segmenting, Engaging, and Governing Suppliers: Johnson & Johnson’s Multi-Tiered Approach

Johnson & Johnson explained how it manages relationships with suppliers, including agencies, by segmenting them into categories that reflect their business value and then stewarding them accordingly.