Cisco Systems Process for Agency Consolidation | Event Recaps | All MKC Content | ANA

Cisco Systems Process for Agency Consolidation

In 2017 Cisco started to review their content & creative agency roster and implemented a process to consolidate that roster globally. In this session, Aarti Mittal, Senior Manager, Cisco will share what triggered the company's decision create a roster, how they went about it, and will share lessons learned along the way.