The Content Spectrum: Integrating Your Content Marketing Initiatives with Paid, Influencer, and Social Channels for Maximum Impact | Event Recaps | All MKC Content | ANA

The Content Spectrum: Integrating Your Content Marketing Initiatives with Paid, Influencer, and Social Channels for Maximum Impact

Josh Ong, director of brand strategy at Cheetah Mobile, shared how brands can use content to build earned media properties.