The 411 on Navigating Experiential Contracts

May 27, 2020

Sponsorship and Experiential Marketing activations have become a tried and true staple for brands to directly and creatively interact with consumers. However, many events scheduled for 2020 have been left in the lurch amid the current climate. In this session, our lawyer from Reed Smith will address how brands, agencies and rightsholders can best interpret and navigate contract negotiations, understand insurance policy coverage, salvage sponsorships and events with creative makegoods, and more. Included will be updated insights to the legal guide Reed Smith created for ANA, The Impact of COVID-19 on Brand Advertising and Marketing.