The New Experiential Mix: Creating Meaningful IRL and Virtual Activations

May 27, 2020

We’re living in an unprecedented time of public gathering restrictions, canceled events and pivoted experiential strategies. But with these changes comes the opportunity for brands and organizations to better prepare for the new world of experiential. In this session, experts not only pose the questions that should be considered given the current state of affairs — but also equip others with the tools to create an actionable plan to shift from an IRL activation to a digital presence. Speakers: Yadira Harrison, Co-Founder - Verb. Shannon Jones, Co-Founder - Verb.