Measuring the Other ROI: Return on Influencer | Event Recaps | All MKC Content | ANA

Measuring the Other ROI: Return on Influencer

In this session, learn about a new attribution model for influencer marketing for what was once an industry that could merely report back basic impression metrics. It's now come full circle with the ability to tie influencer campaigns to in-store foot traffic, sales, TV tune-in, and more.