ANA Influencer Marketing Survey
Influencer marketing is defined as marketing that identifies and activates individuals who can sway the brand preferences, buying decisions, and loyalty of the broader population. In November 2017, the ANA conducted a survey to get an understanding of the use of influencer marketing by the ANA member community. In this session, we shared the results from that survey and how ANA members are, or are not, utilizing influencer marketing for their brands.
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